Search Engine Optimisation (SEO) Expert

Are you a talented and passionate Search Engine Optimisation (SEO) Expert?

• Would you like to be part of a team that develops new products for a fin-tech company, specialized in attractive, secure and cost-effective payment solutions?
• Would you like to help establish the company from scratch by setting up and finding out the needed legal regulations and standards?

Then we like YOU to join our dynamic PaySociety team.

About us

PaySociety (PS) is soon to incorporate, and will launch its own proprietary Global Payment Network & Associated Services. These new payment solutions will transform the daily payments, including shopping, restaurants, hotels, petrol stations, internet payments, payments for your business, sending funds overseas, by providing transactions which are secure, faster, and at lower cost. Following receipt of appropriate financial licenses, we anticipate a phased launch such that our Global Payment Network will enable associated services at phase 1 covering more than 30 countries, and with further phases reaching up to 70 countries.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization;/li>
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Qualifications/Requirements

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints;/li>
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field
• Capability to work with people in different time zones.
• Be able to work in a multi-disciplinary and multi-jurisdictional environment
• Be a self-starter