Product Developer / Marketing Expert

Are you a talented and passionate E-commerce product manager / marketing expert?

• Would you like to be part of a team that develops new products for a fin-tech company, specialized in attractive, secure and cost-effective payment solutions?
• Would you like to help establish marketing and product development standards from scratch?

Then we like YOU to join our dynamic PaySociety team.

About us

PaySociety (PS) is soon to incorporate, and will launch its own proprietary Global Payment Network & Associated Services. These new payment solutions will transform the daily payments, including shopping, restaurants, hotels, petrol stations, internet payments, payments for your business, sending funds overseas, by providing transactions which are secure, faster, and at lower cost. Following receipt of appropriate financial licenses, we anticipate a phased launch such that our Global Payment Network will enable associated services at phase 1 covering more than 30 countries, and with further phases reaching up to 70 countries.

Responsibilities

• Prepare the marketing plan based on the business plan and in relation to other prepared plans, like the strategic plan, the IT development plan, the Sales plan, the Operational plans and the policies and procedures etc.;
• Define, develop and execute the marketing plan through gathering and analyzing market research data;
• Prepare a budget and detailed planning, based on the approved marketing plan;
• Must develop new products and maintain existing products for the markets B2C, B2B, C2C and C2B;
• Take new and modified commercial product lines from concept to implementation across all lines of business for the target niches;
• Stay on top of market trends, product positioning, successes and competition and recommend appropriate actions for PS nice based on analysis;
• Prepare and execute local product launches and report on expectations of market size, market uptake, market share and expected budgeted sales;
• Define product promotion and positioning for defined segments;
• Develop and execute marketing programs to promote the company's brand;
• Oversee development of advertising, public relations and all marketing communications to meet product objectives;
• Produce financial analyses, projections, and pro-forma based on these proposed solutions;
• Use statistical methods and applications to analyze customer applications and make concrete recommendations regarding underwriting guidelines and product design at PS;
• Define customer segmentation and target groups;
• Assess customer needs and requirements for defined segments and target accordingly;
• Create an annual campaign plan with budget and expected ROI and define ROI for all campaigns;
• Attend conferences and trade exhibitions to gain insight into market dynamics, research and education trends and competitive activity;
• Report periodical about the status to the management.

Qualifications

• Affection with IT and development;
• Marketing knowledge about Web design, Mobile applications and the use of social media;
• This position requires a highly self-directed individual who is passionate about the fields of community development and finance. The employee will function with limited managerial oversight, and will rely heavily on independent judgment in the organization and execution of tasks;
• Knowledge of commonly-used concepts, practices, and procedures within fields of finance, community development, and neighborhood revitalization.
• Ability to establish credibility and rapport; is friendly and personable looking for ways to benefit the customer;
• Ability to communicate and function professionally with all levels of personnel and business partners across the organization;
• Understand how to present features and benefits of product and services to customers with differing needs;
• Must stay current on operational, product, and system changes/enhancements, as well as demonstrate good risk management decisions;
• Able to take "full ownership" of issues until they are completely resolved;
• A certain degree of creativity is required;
• Familiar with a variety of the field's concepts, practices, and procedures;
• Analytical Skills: Marketing specialists look at many streams of data to determine the demographics and buying trends of current and potential customers. Understanding this data will be critical to the job;
• Critical-Thinking: Being able to process the data in a way to make recommendations takes critical thinking;
• Attention to Detail: Analyzing data to show trends takes precision.

Experience

• 4 years professional experience in Marketing, Product Development and E-Commerce, Payments;
• 4 years' experience in New Product Development for Web shops, Mobile and the use of social media;
• Expert proficiency in MS Windows, Excel;
• Good writing & communication skills;
• Flexibility and hands-on capabilities;
• Non-corporate attitude approach;
• Team player;
• Self-driven professional attitude;
• Willing to work in a dynamic environment;
• Knowledge about on-line and international payment systems is an advantage;
• Knowledge about Compliance / Anti Money Laundering / Know Your Customer is an advantage; and
• Good business acumen for optimal ROI.
• Capability to work with people in different time zones.
• Be able to work in a multi-disciplinary and multi-jurisdictional environment
• Be a self-starter